We all want to get things done, and we all want them done yesterday. We want action, we want to kick ass and take names. But very few of us do, or at least not on a consistent basis, and the ones that do get things done seem superhuman to us – how can they possibly accomplish so much? We write it off that they are special, supremely talented, have a team of people working behind the scenes while they sit pretty in their palace chair. And yes, some truly have other-worldly talent. But the rest are just like us – normal people, who are just incredibly effective with their time.
It is often easy to get caught up in the buzz of efficiency and productivity, of always focusing on doing things faster. But it is entirely possible to be extremely efficient at doing a task, but doing the complete wrong task. You have to be shrewd with your time, not just fast.
“Efficiency is doing things right. Effectiveness is doing the right things.”
– Peter Drucker
This is time effectiveness. Focusing on what is most important and getting that done in an expedited fashion, versus just getting the next thing on your to-do list crossed off (unless, of course, your to-do list is already prioritized, in which case congratulations, you can go ahead to the second half of this piece. No $200). It is a blend of planning and execution, speed and precision. It’s doing the right thing, doing it the right way, and being urgent in its completion. Continue reading